Most videos that advertise company products and services are about 90 seconds long. This gives you just enough time for someone to tell you about the product and give a short overview, but that’s boring and won’t draw in new customers. 90 seconds is also just enough time for a short animated video featuring your products and services in action. Only this time, it will be engaging, colorful, and lecture free. When you only have so much time to get your message across, it’s best to do it in a flashy way designed to catch attention. Videos shouldn’t present information in the same way that text does. If it does, you wasted your money. Animated characters are more memorable and make the information in your video easier to recall.