Short Explainer Videos

Your startup explainer video should be short (a typical explainer video is 60-90 seconds long), and should not incorporate a lot of fluff; that is, content that is not directly related to the point of the video. Stay direct and on-point. A typical rule for most explainer videos is to focus on the three most powerful features of your company, product, or service. Any more than that may be overkill, and any less could be inadequate. However, this does depend on the type of company, product or service, as well as the complexity of describing your startup, etc. Simple is good. Google has made billions by keeping a simple, easy-to-use interface that links directly to a powerful service. That’s all it took for that company to explode, so you can see just how important video can be to a company’s success.

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Impression of Explainer Videos

Slick visual content is the hallmark of an innovative 21st-century company. Slick logos and regular social media updates are icing on the cake – but growing a business and inspiring loyalty depends on communicating your value quickly, effectively and memorably.

Explainer Video

Bond between a Brand and the Viewer

An explainer video is made to build a bond between a brand and the viewer, and a good storyline acts a medium to achieve this. Humor also plays a vital role, although in cases formality is needed. Pay attention to all these details as you watch a company’s video, you’ll know the story is good if the underlying message comes across properly.

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Social Media Love Video

Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019 – meaning your Facebook fans, Twitter followers and everyone who connects with you online will expect video content.

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Investing on Explainer Videos

Since people’s brains and the way they process information isn’t likely to change anytime soon, you can be assured an investment in a high-quality explainer video will be a lasting one. People are overwhelmed and inundated with information in the digital sphere. Making it easier for customers to absorb your information, while keeping it fresh and interesting, will provide your brand with the exposure and consumer confidence it deserves.

Explainer Videos

Successful Explainer Videos

An explainer video is meant to explain something; to deliver information about your brand and your business. In order for your explainer video to be successful, it must deliver a clear and concise message that won’t confuse your audience more than they were Pictures tell a story quicker than words.

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Why Explainer Videos?

Explainer videos are designed to teach people about a business’ offerings. These videos are everywhere, having become a tech trend, and there’s a reason why so many companies are turning to them: customers love these videos, as they help them understand products or services online. At one time these types of videos were widely popular with start-ups, but now, even successful brands like Google and IBM have jumped onto the bandwagon, significantly improving their popularity and making them a necessity for higher visibility and impact. Explainer videos have been proven to increase conversion rates; they explain what your business does in a fun, yet informative way, and people share them across their social media platforms, increasing your brand awareness and exposure.

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Powerful Marketing Tool

You may think that explainer videos are only required for selling to individual users, but these videos are equally powerful marketing tools for a B2B organization. It is in fact, one of the marketing tools that gives you highest ROI. Business professionals have limited time during which they are overloaded with information. Their attention spans are scanty to say the least. You have to make your impression in a very short time, and very effectively. Explainer videos help you do this very well – you can present the most important bits of information in a beautiful, lucid manner.

Explainer Video

High Ranking

Explainer videos engage viewer interest and help them make a purchase decision quickly, causing the site to rank higher in search engine result pages.

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