Animation is Crucial for Short Informative Videos

Most videos that advertise company products and services are about 90 seconds long. This gives you just enough time for someone to tell you about the product and give a short overview, but that’s boring and won’t draw in new customers. 90 seconds is also just enough time for a short animated video featuring your products and services in action. Only this time, it will be engaging, colorful, and lecture free. When you only have so much time to get your message across, it’s best to do it in a flashy way designed to catch attention. Videos shouldn’t present information in the same way that text does. If it does, you wasted your money.  Animated characters are more memorable and make the information in your video easier to recall.

Explainer Videos


Animated Explainer Video

Animated explainer video is not limited to scripts. The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product.

Explainer Video

Convey your message through Explainer Videos

Animated explainer videos are able to clearly articulate your service or product in less than a minute or two. And since video allows people to acquire more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture the users’ attention. Plus, animated explainer videos involve both visual communication and audio that significantly enhance the perception.

Explainer Video

Explainer Video Production

An explainer video is a short animated video that explains what your business is all about in a visually engaging way. It does this through compelling visuals and clear language that attract and retain the viewer’s attention. Animated video production is a creative process that doesn’t enforce any clear-cut rules on how explainer videos should be made. That means you can make them as long or as short as you want to. Usually, though, short videos tend to perform better. The style of the animations and their detail are entirely up to you. Think about your audience and what kind of images, sounds, and emotions trigger them the most. An explainer video company is able to create an explainer video that suits not only your audience but also your needs. In this article, you’ll learn what makes a good explainer video company and how to choose one. While explainer video production differs in many regards from the traditional ad creation process, the aim is similar – people who see your video should be compelled to learn more about your company and what you have to offer. More than creating content, animated video production aims to forge a link between you and your audience.

Explainer Video


A call-to-action is one of the most important parts of your startup explainer video. If someone watches your video, they may find it interesting, but if it just ends with no call-to-action, they may not feel compelled to do research, and figure out where your product is, or how they can buy it. It’s always better to lead them there. Most explainer videos are posted online on websites, forums, video-sharing sites, etc., so the video should be created as if it will be viewed online. Interactive content such as clickable links can be used to get the viewers involved, and get them to visit your website, where you can have much more information about your startup waiting to further entice them. Additional types of a call-to-action include adding a phone number, additional/related products or services, website URLs, video URLs, etc. Anything that keeps the viewer interested in finding out more about your company will be positive. Never leave a viewer hanging with nowhere to go. Dead-end pages that leave visitors stranded typically result in those visitors leaving the website completely and heading to a competitor’s page. You will experience the same results with dead-end video. Avoid leaving your viewers stranded, and lead them on with a strong call-to-action that compels them to visit your site or to find out more about your offerings.


Short Explainer Videos

Your startup explainer video should be short (a typical explainer video is 60-90 seconds long), and should not incorporate a lot of fluff; that is, content that is not directly related to the point of the video. Stay direct and on-point. A typical rule for most explainer videos is to focus on the three most powerful features of your company, product, or service. Any more than that may be overkill, and any less could be inadequate. However, this does depend on the type of company, product or service, as well as the complexity of describing your startup, etc. Simple is good. Google has made billions by keeping a simple, easy-to-use interface that links directly to a powerful service. That’s all it took for that company to explode, so you can see just how important video can be to a company’s success.


Impression of Explainer Videos

Slick visual content is the hallmark of an innovative 21st-century company. Slick logos and regular social media updates are icing on the cake – but growing a business and inspiring loyalty depends on communicating your value quickly, effectively and memorably.

Explainer Video

Bond between a Brand and the Viewer

An explainer video is made to build a bond between a brand and the viewer, and a good storyline acts a medium to achieve this. Humor also plays a vital role, although in cases formality is needed. Pay attention to all these details as you watch a company’s video, you’ll know the story is good if the underlying message comes across properly.


Social Media Love Video

Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019 – meaning your Facebook fans, Twitter followers and everyone who connects with you online will expect video content.

Social Media marketing

Blog at

Up ↑